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Get to Know Your HBCU Sports Broadcasting Network

Founded in 2022, the Black College Sports Broadcasting Network (BCSBN), a subsidiary of PRC Communications, LLC, has been expanding the audience of HBCU sports nationwide. Through a portfolio of the nation’s largest stations, BCSBN brings the HBCU college experience into living rooms across the country to connect the audience with all the excitement of the HBCU college lifestyle.


Bringing All the Action of HBCU College Sports and a Taste of the HBCU Community Experience to Viewers Across the Nation

Pierre Cromartie, PRC Communications owner, and lifelong communicator, has been on the path to broadcast Black college sports for several years. In 2018, Pierre began an effort to purchase local television stations from industry mergers in the FCC mandated divestiture of stations. After conversations with industry peers, he started to investigate the possibility of broadcasting HBCU sports on local television stations. Although individual games were being broadcast on television stations, most games could only be watched on cable channels or through a streaming service like espn or espn+. Pierre sought to change that and help bring HBCU college sports  to a wider audience.

Seeking out an HBCU conference to start this journey with, PRC Communications, purchased the broadcast rights to Central Intercollegiate Athletic Association (CIAA) football games and basketball games earlier this year.

Black College Sports Broadcasting Network control room
Pierre Cromartie
Pierre Cromartie

CEO PRC Communications & Owner BCSBN

Getting HBCU Sports into America’s Living Rooms

Realizing HBCU sports are more than just the live game, BCSBN focuses on bringing the drumline, bands, the cheerleaders, the fans, the alumni, the players, and the whole experience to life through a pregame and half-time show on linear local television. The first BCSBN broadcast of an HBCU football game took place in September and CIAA basketball games will begin in January.

We are proud to support historically Black colleges and universities and bring our audience closer to the action. As we continue to expand our coverage this year, watch for broadcasts of women’s college basketball.

We Support HBCU’s Athletics through our Broadcasting Work5 REASONS WHY

Learn & embrace

HBCUs provide an opportunity to learn and embrace Black culture and history

Better start post college

HBCUs help students limit their borrowing through lower tuition rates and higher rates of receiving financial aid

Close the gap

HBCUs help close the gap Black professionals face in STEM fields and help students earn a degree and increase the graduates’ earning potential

Higher sense of self

HBCU students report a much higher sense of self, feel more supported, and more often find mentors (2014-2015 Gallup poll)

Next level

Competing in an HBCU sport, prepares athletes for the next level of competition

FROM THE STARTConnecting to a Broader
Broadcast Audience

Find the best pre-game and half-time shows in Black College Sports

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